LiveStrong

The Lance Armstrong foundation is a great resource for those struck by cancer, and their families. Please show your support and donate to LAF or wear a yellow wristband. Amount raised by LAF: Over $50 million

Livestrong and the Lance Armstrong Foundation

During summer 2004, the Lance Armstrong Foundation (with initial funding from Nike), developed the Livestrong wristband. The band was part of the Wear Yellow Live Strong educational program, intended to support cancer victims and survivors and to raise awareness about cancer. The band sold in packs of 10, 100, and 1200 as part of an effort to raise $5 million for the Lance Armstrong Foundation in cooperation with Nike. Individual bands sold for only US$1 each.

Yellow was chosen for its importance in professional cycling, especially as the color of famed leader's yellow jersey of the Tour de France. As of May 2005, over 50 million Livestrong wristbands have been sold. Armstrong has also lent his name to Nike's newest line of footwear, all branded with the familiar "Live Strong" yellow. Armstrong, a member of the President's Cancer Panel since 2002, said in a recent article (7/25/2005)[1] published in USA TODAY "we have the smartest people in the world" working on cures, so his (President Bush) role is to get the funds to keep that research alive.

"Funding is tough to come by these days," he says. "The biggest downside to a war in Iraq is what you could do with that money. What does a war in Iraq cost a week? A billion? Maybe a billion a day? The budget for the National Cancer Institute is four billion. That has to change. It needs to become a priority again."

Source: Wikipedia